About Amy

I'm Amy Simpson, fertility and embodiment coach, founder of Unbound, and the woman behind 333 Babies Later. I've spent 27 years working at the intersection of mind and body.

Sixteen of those years were in the NHS: occupational therapy, neuro clinical specialism, acute stroke, hospice care, senior management, before I built my own practice. I went on to run a clinic on Harley Street, which I later closed in favour of a programme-based model that let me work with women more deeply, not just more clinically.

Today I hold a reported 92% success rate and have supported the arrival of 333+ babies. But the numbers were never the point. They're just proof of what happens when a woman is given permission to trust her body instead of manage it.

The way our culture frames women before and during pregnancy imprints survival, not aliveness. That's not a personal issue. It's a civilisational one. Most of the women I work with haven't failed their bodies. They've been taught to fight them, fear them, and manage them into silence.

My Methodology

My work lives under the Mind Body Baby Method, which has deepened over time into the Unbound architecture. Central to this is a pattern-recognition model I call the magnet: the nervous-system signals, beliefs and identity patterns that quietly set what a woman's body believes is possible, safe, or true.

I help women find where the magnet was set, not as a flaw, but as the entirely intelligent response of a little girl protecting herself the only way she knew how.

A Bit About Me, Personally

I'm Scottish, currently building a life between Scotland and Portugal: two home bases, two versions of aliveness. I travel with my partner Derek and our German Shorthaired Pointer, Gus.

I'm a verbal and somatic processor. I think out loud, in real time, and my most precise language almost always shows up in conversation rather than on the page first. I lean on astrology and Human Design as active lenses for decision-making and self-understanding. I'm a 1/3 Manifesting Generator with Emotional Authority, Sagittarius Sun, Cancer Moon, Scorpio Ascendant. My Mercury in Sagittarius in the 1st house shows up exactly how you'd expect: unfiltered, heat-first, spoken before it's edited.

My own personal development is ongoing. I work with a coach, Caoimhe, and I don't ask my clients to do anything I'm not willing to do myself, including confronting my own permission-seeking patterns around money, pricing, and being fully seen.

I have a daughter, Ella, and a close circle of women, Angie, Gill, Alison and Kirsty, who keep me honest and held.

The work is moving away from fighting the fertility industry and toward something more expansive: returning women to their most fertile, potent, alive selves. Fertile Not Fragile. Fertile As Fuck. Eyes wide shut, heart open, womb on fire.